Election review finds unions had wrong slogan for right message
The Guardian
Guardian Australia report on the ACTU's secretive review of its 2019 federal election campaign, finding the union movement had the right policy ideas but the wrong slogan.
record src_actu_review_2019
Quoted from this source 6 passages
“arguing that changes to labour law will be a decades-long project and could not have been achieved in one electoral cycle regardless of the outcome”
“the 2019 campaign talked about "the right issues at the right time" but questioned whether Change the Rules was "a vague solution"”
“it concluded that the slogan calling for broad systemic change was not sharp enough to cut through in the election campaign”
“criticised the campaign as "nebulous" and lamented that targeting blue-ribbon seats was a "hubristic vanity project"”
“the charge that it failed to eject the Morrison government despite spending between $17m and $25m”
“it had the right policy ideas but the wrong slogan”
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